Fashion Hse. is a leading distributor, designer, and producer of women’s clothing brands worldwide. With collections stocked in retail stores throughout Ireland and internationally across 24 countries including the UK, Sweden, Greece, Canada and USA.

Fashion Hse. delivers an eclectic range of quality woman’s clothing brands which meet our customer’s specific style and requirements. Our extensive brand portfolio includes casual, contemporary, urban and occasion collections.

Fashion Hse. was established in 1933 by Francis J. O’Rourke (Gráine O’Rourke Models Ltd). Today, the company remains family-owned and the current CEO, Colm O’Rourke, is among the third generation of the O’Rourke family, to continue pioneering the business to the forefront of the fashion industry. Our loyal staff and customers underpin our success and continue to enable us to be a premium fashion supplier.

Our mission is to supply superior quality clothing collections, that meet our customers’ requirements and desires at reasonable price points. We endeavour to support and evolve with our customers, to ensure the continuous growth and development of the fashion industry as a whole.

Fashion Hse. produces, designs and distributes quality brands to independent retailers worldwide. We continuously seek new sources of supply from the UK, Italy, Poland and Turkey to keep pace with the constant changing world of fashion and to ensure that our customers are getting value for

We have five collections that are designed at our headquarters in Fashion City, Dublin. Our designers work relentlessly to ensure that we use the best quality fabrics to marry up with our design, guaranteeing superior quality and fit with each collection produced.

In-House Designed Brands: Peruzzi, Bellenisa, & Art.

Distribution Brands include: Diane Laury,  Textil Kartner, Capuccino, Setre, Exquise,  Zhenzi, Capri & Hongo. Agents for Luukaa & Maloka.

For further information on any of our brands, please contact us directly on +353 1 4290 900 or email:

Fashion Hse. operates an in-season stock service throughout the year from the ground floor Cash & Carry Showrooms. The Cash & Carry stock includes our best-selling brands – Steilmann, Peruzzi,  Art, Personal Choice, Kate Cooper and Naya, as well as a wide selection of handbags, scarves, jewellery and other accessories.

Please contact one of our showroom staff for assistance at +353 1 4290 900 or email

Fashion Hse. headquarters has seven contemporary showrooms where we showcase and sell our collections each season.  The showrooms are light, airy and spacious and are the perfect setting to hold seasonal presentations.  These showrooms are available to rent throughout the year.

To find out more about showroom rental please call 01 4290900

Fashion Hse. is the proprietor of the successful fashion boutique Choice Boutique which operates from 8 locations nationwide.

Choice Boutique offer its customers a unique and exclusive mix of Fashion Hse. brands, as well as other popular international brands.

Choice offer customers a boutique style shopping experience with friendly, knowledgeable staff, always on hand to assist and advise. When you shop in a Choice Boutique you will feel confident about getting good advice and great value across all collections.

Choice Boutique locations include: Stillorgan, Sandycove, Sutton, Castleknock, Kilkenny, Sligo, Ballina and Clonmel.