The Ora Collection

The evolution of our brand, Personal Choice has now taken place. Personal Choice will now be branded as ORA Clothing from July 2021. The change will be apparent in our Autumn Winter ‘21 production, as you will have seen during forward selling of the collection.

It is not just the brand name that has changed. Lynda and her team have worked really hard to update the look and designs of our plus size offering. We had felt that Personal Choice had reached a plateau and we wanted to elevate the collection and our presentation. Placing the brand as a truly contemporary collection for curvy women.

From AW21 the collection has a new direction. We have taken our distinct heritage and paired it with modern designs and fabric technology giving you a new and innovative collection for your customers. ORA will offer six sizes equivalent to UK 14 to 24.

What hasn’t changed is our great team and fantastic customer service. We are all still working hard to deliver you great collections whilst responding to your needs.

Thank you for your years of support for Personal Choice – it is much appreciated. We look forward to working with you in the future on our new journey with ORA Clothing.