About Us

FashionHSE is leading dynamic designer, manufacturer and distributor of women’s clothing brands. With collections stocked in retail stores internationally across 24 countries including Ireland, UK, Sweden, Greece, Canada, Australia, New Zealand and North America. In addition to retailing through eCommerce channels, catering to both B2B and B2C markets.

Fashion Hse. was established in 1933 by Francis J. O’Rourke (Gráine O’Rourke Models Ltd). Today, the company remains family-owned and the current CEO, Colm O’Rourke, is among the fourth generation of the O’Rourke family, to continue pioneering the business to the forefront of the fashion industry. Our loyal team and customers underpin our success and continue to enable us to be a premium fashion supplier and retailer.

Our Mission

Our mission is to supply superior quality clothing collections, that meet our customers’ requirements and desires at reasonable price points. We endeavour to support and evolve with our customers, to ensure the continuous growth and development of the fashion industry as a whole.


Choice Boutique

Fashion Hse. is the owner of the sucessful fashion boutique Choice Boutique which operates from 9 locations nationwide.

Choice Boutique locations include: Stilllorgan, Sandycove, Knocklyn, Sutton, Castleknock, Kilkenny, Sligo, Ballina, and Clonmel.


Fashion Hse. produces, designs, and distributes quality brands to independent retailers worldwide. We continuously seek new sources of supply from Europe to keep up with the pace of the constant changing world of fashion and to ensure that our customers are getting value for money.

Cash and Carry

Fashion Hse. operates an in-season stock service throughout the year from our bespoke ground floor showrooms. The Cash and Carry stock includes our best-selling brands and all accessories types.

Showroom Rental

Fashion Hse. headquarters has seven contemporary showrooms where we showcase and sell our collections each season.  The showrooms are light, airy and spacious and are the perfect setting to hold seasonal presentations.  These showrooms are available to rent throughout the year.


FashionHSE holds a state of the art custom built 12,000 sqaure foot warehousing centre in Fashion City. We can create custom solutions from pick & pack to full distrubtion service suite.

How to find us

Fashion City, FashionHse Unit 4, Ballymount Rd Upper, Walkinstown, Dublin 24, D24 Y16A

Mon - Thur, 9:30am - 5:00pm
Friday, 9:30am - 4.00pm
Sat - Sun, Closed

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